Media Curves Focus Group: Americans View Sarah Palin as More Sincere and Believable After Watching Speech

Media Curves showed her speech to 1,437 self-reported Democrats, Republicans and Independents between January 13-14. Her sincerity, believability, and likeability scores improved after the group of 1,437 self-reported Democrats, Republicans, and Independents viewed her speech.

A new national study among 1,437 self-reported Democrats, Republicans and Independents revealed that Americans indicated that Sarah Palin was more sincere and believable after viewing her speech in response to the shootings in Tucson.

The study was conducted during January 13-14 by HCD Research and reported on its MediaCurves.com® website, to obtain Americans’ perceptions of Sarah Palin after viewing a video of a speech she gave in response to the shootings in Tucson.

Respondents were asked to rate Sarah Palin on a scale from 1-7 regarding likeability, believability and sincerity, with 1 representing “not at all strong in this attribute” and 7 representing “extremely strong in this attribute.”

With the exception of likeability among Democrats, Palin’s attribute ratings increased among all parties after viewing her speech. The most notable increase was her sincerity ratings, which increased from 2.62 to 2.69 among Democrats, from 5.25 to 5.45 among Republicans and from 3.68 to 3.85 among Independents.

You can watch how Republicans, Democrats, and Independents reacted to the different parts of her speech here.

Here is the raw data. 81% of Republicans and 56% of independents concluded that the speech will help her image and 78% of Republicans and 54% of independents concluded that the speech will help her in a potential presidential run.



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