ARC Entertainment has announced The Undefeated will be expanded.
$11,000-plus per screen weekend averages in Orange County and Phoenix
SANTA MONICA, Calif., July 19, 2011 /PRNewswire-USNewswire/ — ARC Entertainment today announced "The Undefeated," which chronicles Sarah Palin’s rise from obscurity to national prominence, will roll out to additional AMC Theatres (AMC) beginning on Friday, July 22nd.
With sold-out runs and enthusiastic audience support on opening weekend, the film will roll out to new markets including Tucson, AZ; West Palm, FL; Milwaukee, WI; Charlotte, NC; and Ontario, CA. The film will also expand into additional theatres in Atlanta, GA, and Phoenix, AZ, and will continue in theatres in Dallas, TX; Houston, TX; Denver, CO; Orlando, FL; and Orange, CA.
ARC Entertainment, the distributor of the film, announced today that the film had a stronger opening weekend than expected with the top markets, Phoenix and Orange County, achieving weekend per screen averages above $11,000 driven by multiple sold-out runs. The film was rushed to select digital theatres in only three weeks, and was marketed entirely through social media and grass roots efforts with virtually no traditional media spend.
"Given the audience response on our opening weekend we now know we have a film that works. Our objective is very simple-to bring this film to every market and every corner of the country; starting with a limited theatrical release and then through an aggressive broader distribution strategy including streaming video, on-demand access and DVD," stated filmmaker Stephen K. Bannon.
Trevor Drinkwater, CEO of ARC Entertainment, said, "We have been inundated with requests from around the country to have the film play in their market. Our expansion plan is being methodically analyzed and managed to allow the film to be viewed by the widest audience in the most effective manner."
"We are thrilled that The Undefeated can benefit from the digital cinema platform to quickly expand to additional markets this weekend," said Jonathan Dern, president of Cinedigm Entertainment Group.
Written and directed by Stephen K. Bannon and produced by Victory Film Group co-founder Glenn Bracken Evans and Dan Fleuette, "The Undefeated" was independently financed by Victory Film Group and its partners.
The film includes leading prominent political commentators Mark Levin, Tammy Bruce and Andrew Breitbart as well as conservative activists Kate Obenshain, Sonnie Johnson and Jamie Radtke. Additionally, the film features interviews with Alaskan civil servants, elected officials and advisors who were involved in Alaskan politics during Governor Palin’s tenure.
"After the incredible feedback we got from enthusiastic audiences, we are very excited to bring this story of a true American hero to additional audiences across America," said Glenn Bracken Evans.