Gone are the mantras of “hope” and “change.” Negative campaign advertisements have taken their place, like one recently released by the Obama campaign attacking Romney for his time at Bain Capital. This negative campaigning, according to New York Times columnist David Brooks, hurts not just Romney, but also Obama.
“I sort of think this debate hurts both candidates,” Brooks said Friday on PBS’s “NewsHour.” “I think Bain is not popular. It is not well-known. Most Americans don’t know what Bain is, but it is not popular, the idea that he was in some sort of weird consulting group. It’s not popular. And so I do think they are exploiting it for a reason. Nonetheless, I do think hurts Obama, because it makes him look like a very conventional politician. I don’t think, if you are a liberal Democrat, you want to be seen attacking business. People may not love business. They like it a lot better than government. And they don’t want to see an anti-business Democrat.”
Brooks called one ad, which blamed Romney for a steel plant closing, little more than “a whole series of falsehoods.”
“And, finally, I just think the Obama administration, or the campaign has demeaned itself with a series of falsehoods. They released this ad which had a whole series of falsehoods. The one was that this steel company, GST, was a healthy company until Bain took it over, which the ad suggests — completely untrue.”