The NRA is a $200 million-plus-a-year lobbying juggernaut, with much of its funding coming from gun manufacturers and merchandising. More than anything, the NRA is a marketing organization, and its flagship product is fear. Gun sales jumped after Obama was elected president, based on the absurd — and now demonstrably false — fear that he would seek to ban guns.
There is one particular fear the NRA manufactures with great success: fear of electoral defeat. Romney has walked away from the assault-weapons ban he once supported, and in nearly four years, Obama has offered no legislation to rein in illegal guns. In Congress, the NRA threatens lawmakers who fail to do its ideological bidding, although its record in defeating candidates is much more myth than reality.