As in the other battleground states, the main thrust of these expensive ads campaigns has been negative. The anti-Obama ads have focused on the nation’s underperforming economy, while the main thrust of most of the anti-Romney ads — as in Northern Virginia and other suburban battlegrounds — has been to convince female voters that a vote for the GOP ticket of Mitt Romney and Paul Ryan is a vote against legalized abortion, and even access to contraception.
The evidence is mixed on whether either approach is working.
Two years ago, Democrats succeeded in portraying Ken Buck as hopelessly antediluvian when it came to women’s issues, and they are using the identical rhetoric against Romney and Ryan. There are key differences, however. In 2010, Buck relied on Tea Party support to challenge GOP establishment candidate Jane Norton. The contest was acrimonious and Norton ran an ad seemingly questioning Buck’s manhood. In response, Buck told a friendly audience at a televised event: “Why should you vote for me? Because I do not wear high heels. I have cowboy boots. They have real bullshit on them.”