Chicago Tribune | Requiem for the Twinkie

Friday’s news that the company making Twinkies, Ding Dongs and Wonder Bread is preparing to liquidate touched off a blame game among Americans shocked that these iconic products are in danger of going away forever.

The move follows a strike that began Nov. 9 by the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union. It refused to swallow additional wage and benefit concessions to keep the bankrupt Hostess Brands afloat. Its 5,000 members were nearly unanimous in rejecting the company’s final contract offer.

As a result, the company said, most of the 18,500 Hostess employees will lose their jobs. That includes members of the largest union, the International Brotherhood of Teamsters, which did agree to the company’s concession demands.

The bakery union’s self-defeating refusal to accept financial reality is only part of the story however. For Hostess, the strike was the final blow of many. High commodity costs hurt the company. Not only did it pay a fortune for food ingredients, but also for the energy to run its facilities and fuel its delivery trucks.

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