Mark America | Why Romney Lost

The most fatal flaw was the candidate.  Whether by ineptitude, or by sabotage, his campaign missed too many opportunities to attract voters and score big when Obama fumbled. They let the media put them off their game with ludicrous notions.  They permitted the Obama campaign to define Mitt, and he did not effectively counter.  Most of all, however, Mitt Romney failed to capitalize on the natural constituencies of the conservative movement, perhaps in part because he was at least as unpalatable to them as they were to him.  I said early on in the primary fight that Romney seemed to have been planning to ignore the Tea Party and evangelicals on the basis that they’d show up anyway.  In many important ways, they didn’t, and this is what spelled defeat for Romney.  That, and I don’t think he was supposed to win.  More on that later.

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