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TWS | The Lesson of 2004: Don’t immediately start looking for lessons





In many respects, the 2012 election played out as a close cousin of the 2004 contest. A vulnerable incumbent president in a bad political environment faced a weak challenger who lacked a core ideology and who articulated no clear vision for the country. In both campaigns the challenger chose to present himself as a default choice, rather than an insurgent. In both campaigns the president pursued a base-turnout strategy. And in both years the president won, by a margin of victory just around 2.4 percentage points.

The similarities continued following the elections. After Mitt Romney’s defeat, many Republicans and conserv-atives were caught surprised. In the days that followed there was fatalistic talk about how America had undergone a fundamental change. Some of this analysis centered on demographics. There was concern about a permanent shift in the racial composition of the electorate and about how changes in the institution of marriage—more divorce, more cohabitation, and later marriage—might be permanently increasing the pool of single voters. (The first worry seems mistaken: Romney’s main problem with white voters wasn’t that they were in decline—it was that so many of them didn’t show up for him. The second is more plausible.)

There was also a lot of talk about how Romney’s loss was a sign of a fundamental change in America’s character. People contended that this was no longer a “center-right” country. Or that the nation had turned its back on the free market. Or morphed into Greece. One of the more prominent lines of thinking was that the “takers” in America finally outnumbered the “makers” and that, per Ben Franklin’s warning, the electorate had entered a death spiral where it would continually vote itself more money. It all sounded eerily like Romney’s contention that 47 percent of the country isn’t responsible for itself and can no longer be persuaded by conservative argument. Doom to follow shortly.

The existential despair was familiar because liberals and Democrats said the same sorts of things immediately following the 2004 vote. Like Mitt Romney’s, John Kerry’s final polls before Election Day—not to mention the early exit polls on the day itself—suggested he had a reasonable chance of victory. So when defeat came, Democrats were both discouraged and shocked. And their first reaction was to conclude that America had changed in a fundamental way.

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