Glenn Reynolds | Where big GOP bucks could matter

Mitt Romney and the GOP lost, but it wasn’t for lack of money. They spent a lot; they just didn’t get enough bang for the buck.

Billionaire Sheldon Adelson alone donated $150 million. But Romney lost anyway, especially among unmarried women.

Which is why I think that rich people wanting to support the Republican Party might want to direct their money somewhere besides TV ads that copy, poorly, what Lee Atwater did decades ago.

My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.

One of the groups with whom Romney did worst was female “low-information voters.” Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.

More.



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