We all know super PACs have permanently changed the face of American politics. But in South Carolina, right now, we’re getting a preview of the unprecedented ways they can alter a campaign.
South Carolina, as you may know, is kind of a big deal. It has a large population—4.8 million people—and a bad reputation because it’s a place where candidates love to break out their dirtiest tricks.
Or, in the case of Ted Cruz’s super PACs, their most experimental. The cluster of well-funded super PACs boosting Cruz’s candidacy is trying out a new tactic in the Palmetto State, indicating the extent to which super PACs are encroaching on traditional campaign turf.And it has Cruz’s rivals scared.
Said super PAC, called Keep the Promise—which is actually sub-divided into several different PACs, each funded by a different billionaire family—has blithely tossed the traditional super PAC playbook to the winds. In fact, they’ve taken on typical campaign operations: gathering voter data, targeting likely Cruz supporters, and knocking on thousands of doors to get out the vote.